On Vaping

This documentary revealed 2 things to me. 

1. Marketing is still the most important part of a business or product. If you get it wrong or just a slight mistake can shift your product mission exceedingly 

2. Vaping is very much a vice that's harmful 

So, what actually causes the lung cancer and heart diseases from cigarette smoking is the burning of the tobacco leaves and inhaling the combustion with the smoke. That's the deadly part. 

Which is why capes/e-cigarettes is a better option. But it's not quite like that. Nicotine is also a huge part of the entire experience of smoking/vaping. Now with vapes particularly, just because you won't really get lung cancer doesn't mean it's not addictive.  Neither does it mean you're free from respiratory failure or other lung related illnesses. More often than not, you may be addicted to vaping.

Though, It's still much better than cigarettes and it's very much a vice with potential to cause Injury. Same way some of us are addicted to social media. 

The other part about marketing is that the mission of this Juul was actually to get addicted cigarette smokers not to have lung cancer. But the new marketer they hired branded the message around it being "A cool hip lifestyle of young people."

So instead of getting existing smokers to replace cigarettes with Juul, the product now appealed to teenagers and young adults that'd never smoked before. Thereby making new set of people (whose brains have not even fully developed) to become addicted. 

More so, Vape addiction can have same effect as cocaine and heroin. Basically, your lungs should only ever inhale air. But these kids who were addicted to the Juul were inhaling nicotine mixed with water vapour. They were even mixing Vitamin E oil acetane from other alternative brands other than Juul (cos the vapes are refillable). So they had lung diseases. 

Luckily, not lung cancer. But still causes respiratory failure. Some even had paralysis. They have a name of the illness for it now, "EVALI" which is acronym for E-cigarettes and Vaping Associated Lung Injuries. Hundreds have even died from these kinda illness.

I do think that if the marketing stuck to the vision of switching adult smokers off cigarettes to the same high of the Juul, there wouldn't have been this crisis. But having kids whose brains, heart and lungs were not yet mature or fully developed become addicted to the high, was the bane of the product. 

At least with cigarette smokers, you don't take a huge drag because you'd be thrown in a coughing feat. So they could control their sessions. Kids didn't have that cautioning when it came to e-cigarettes.

Oh well